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Yesterday, after much anticipation, it was the launch of GB News, a TV channel that has promised to shake up traditional media in the UK. More than 164,400 people reportedly tuned in, ahead of BBC News (133,000) and Sky News (57,000), and it’s no wonder the ratings were highest. Over the last year, GB News has had a huge amount of free publicity, due to the strong reactions its very existence has provoked. 

For Conservatives, Brexiteers and otherwise, GB News is a sign that their views are finally going to be fairly represented in broadcast media (after years of watching Question Time panels with only one Leaver, and shock election results). For others, it’s the death of political impartiality in TV journalism; the Americanisation of British politics, and even worse. So what was the reality of GB News’ first night?

The immediately striking thing about GB News is that it unabashedly embraces “Britishness”, with a logo that incorporates the colours of the Union Jack – and an assurance from Andrew Neil, Chair of GB News, as he opened the show. Staring into the camera – think John Humphreys at the opening of Mastermind in terms of the lighting – he told viewers that  “we will not come at every story with the conviction that Britain is always at fault”, in what will surely be a comforting message to those fed up of Britain bashing.

Neil’s speech set out GB News’ mission. It wants to be diverse in all senses – representing Brenda from Bristol as much as the London activist – promote free speech, and to get to the “real” issues worrying voters (expect less about Downing Street curtains, and more on council tax). “Because if it matters to you, it matters to us”, Neil said – in a slogan that underpins GB News’ desire to be led by its audience. Throughout, viewers were allowed to ask questions via video link.

Soon after his opening segment, Neil introduced viewers to the presenters for the show, many of whom will be familiar to either people who tune into Sky/ BBC, or those in favour of less “traditional” media. In fact, the beauty of GB News is how its organised its hires. Executives have paired household-name presenters – Alastair Stewart, Colin Brazier, Simon McCoy – with voices from more unorthodox outlets (think podcasts especially), where they have gained large followings and been brave at calling out cancel culture, among other “woke” trends GB News wants to combat (Andrew Doyle and Inaya Folarin Iman, for instance).

GB News clearly wants to challenge accepted doctrines of our time, from whether you should take the knee at a football match to the idea that lockdown’s benefits outweigh the negatives. Dan Wootton, who has his own show on GB News, laid into the Government’s policies – in a move that will have pleased those, including myself, who are worried about restrictions being expanded today. Some of the reactions on Twitter showed just how unfamiliar the public is with having this perspective put forward on TV. (It’s interesting that nowadays you find it most on Talk Radio or podcasts – again, showing how much these opinions have come off TV to the listener market).

Although the show had some teething issues – the sound didn’t work when Neil Oliver was interviewed, for instance – some of the attacks on GB News said more about its critics than the channel itself. The Guardian gave the show one star and called it “deadly stuff” in a review more bitter sounding than Guy Verhofstadt post-Brexit – and others obsessively Tweeted their hatred for the show. Why did they spend the hottest day of the year doing this if it was so torturous?

GB News should be congratulated for throwing its hat in the (media) ring. It’s easy to complain about the status quo in broadcasting, but to actually change it is something few do – especially in such a short period of time.

GB News’ emergence should also be seen in a wider context – as a “reset” moment for the media. Quietly audiences have been slipping away to channels they feel better represent them, whether UnHerd, Triggernometry, The Megyn Kelly Show (and these are just my favourites). So it’s really no wonder why the media is more scathing than ever in its reviews of new competitors. With the talent and energy behind it, it won’t be surprising if GB News continues to do well in the ratings – and we wish it well at ConservativeHome.