Knowing what people value from a politician on social media is always tricky. Is it taking the fight to the other side? Championing your own cause and values? Deploying humour? Humanising oneself, and by extension one’s colleagues, by giving a glimpse into your life and personality?
Our winner in this category displays each of those qualities in his online activities, hence his stonking victory – congratulations to James Cleverly. Commiserations to Liz Truss and Gavin Williamson, whose strong Insta games didn’t get them over the line.
As for our fourth wildcard contestant, it’s interesting to note that the Absolute Boy still picked up 13.5 per cent of the votes among Conservative members. His digital clout is undeniable.