The biggest single number and proportion of Party member respondents mark the campaign only five out of ten for effectiveness – which obviously is not much of an endorsement.
The other largest scores lay on either side of that finding. But for me a key indicator is the top and bottom three scores. Only eleven per cent, allowing for rounding up, put the campaign in the top three categories. By contrast, 32 per cent placed it in the bottom three.
Even if next week’s result turns out to be a landslide, in line with what some polls are presently finding, there can be no doubt that our readers are right. This has not been a happy campaign, given the centrality of the social care issue. Our survey was conducted in its wake and in that of the Manchester atrocity.
The Prime Minister’s brand has been dented, her style of management – collegiate yet intensely centralised – has been exposed and, as our survey confirmed yesterday, her belief in “the good that government can do” is at odds with the instincts of a large section of her Party.
But an increased Conservative majority is still the most likely outcome, and these weaknesses should be seen in proportion. Perhaps she will take heart from Russell Brand endorsing Labour. All we need now is Martin Freeman.