In a preview for ConHome readers, this is a new CCHQ poster, targeting the rise in National Insurance contributions announced earlier by Alistair Darling:
It will appear on digital sites, online and in direct mail.
It's been a very good 24 hours for the CCHQ machine.
There was last night's Battersea Power Station stunt, highlighting the fact that debt is increasing by more than £5,000 per second.
Then an internet operation – targeting people Googling "PBR" – won some praise from The Guardian.
Now this poster.