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In a preview for ConHome readers, this is a new CCHQ poster, targeting the rise in National Insurance contributions announced earlier by Alistair Darling:

Labour'sEnemy Click on the poster to enlarge.

It will appear on digital sites, online and in direct mail.

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It's been a very good 24 hours for the CCHQ machine.

There was last night's Battersea Power Station stunt, highlighting the fact that debt is increasing by more than £5,000 per second.

There was George Osborne's well-received response to Darling's statement.

Then an internet operation – targeting people Googling "PBR" – won some praise from The Guardian.

Now this poster.

Tim Montgomerie