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Yesterday evening we began our look at Ipsos-MORI’s review of the year with two charts that showed Gordon Brown suffering a Major-like decline in popularity and David Cameron defying the trajectories of his predecessors as Tory leaders.

The top two charts from Ipsos-MORI’s review of the year point to the ‘fundamentals’ that are running against Labour:

  1. People are becoming more pessimistic about their economic circumstances (although there have (briefly) been three other occasions when they have been more pessimistic during the Labour years); and
  2. Compared to 1998 there has been a 50% increase in the proportion of people who believe that Britain is getting a worse place to live.

The Conservatives cannot afford to overdo the pessimism but there is a growing sense among the electorate that Britain is in trouble.

Increasingeconomicpessimism
Isbritaingettingbetterorwor

A third chart also points to the extent to which voters have lost faith in government.  Only 21% tend to believe that the Government will tell the truth.  Even fewer voters think they have influence on public services or government policies.

Untruthfulremote

Our third and final look at Ipsos-MORI’s end of year report will be published later this morning.

5 comments for: Voters believe that Britain is on the wrong course

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