WoodnickI hope my regular readers will forgive a little off-beat post but I would like to pay a little tribute to Media Intelligence Partners‘ Nick Wood.  Nick – former Times and Express senior political correspondent and former media director for William Hague and IDS – has been responsible for the media handling of the publication of Iain Duncan Smith’s social justice report.  It has been a terrific success.  Not only did it produce the significant editorials that I highlighted on Wednesday, it also produced four reports on BBC1’s Ten’o’clock news.  None of this is to say that the underlying report did not have something to do with the favourable coverage!  But there was a real understanding from Nick of what the media wanted and the six day strategy of daily pre-releases of the non-family sections of the report ensured that the marriage announcements did not overwhelm everything else.

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