We’ve asked three of Britain’s leading opinion pollsters, Stephan Shakespeare of YouGov, Andrew Hawkins of CommunicateResearch and Ben Page of Ipsos Mori, five questions on polling. We’ve already published the answers to the first two questions here and here but here’s the third:

What do you think of Robert Worcester’s belief that economic competence, party unity and leader image are principal determinants of a party’s success?

You can watch our experts answer below but in summary Andrew Hawkins say they are necessary but not sufficient and brand is more important, Stephan Shakespeare says lots of things matter but Bob Worcester’s three things are true and Ben Page says the three key factors are policies, the image of the leader, and feelings about the Party,

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