We recently learnt that Labour intends to paint David Cameron as some sort of slippery estate agent.  More of Labour’s tactics are revealed in an interview given to Progress magazine by Labour Chair Hazel Blears:

  • People are no longer embarrassed to vote Tory: "‘Until relatively recently I don’t think people were interested in the Tories. People were embarrassed to admit to being Tories. That position has changed.’ The local elections revealed that ‘where they are traditionally strong, the Tories are now coming back quite hard. The vote that stayed at home is now prepared to actually come out.’"
  • Labour closer to public on homeland security: "The Tory leader, charges Labour’s chair, is also beginning to betray signs of ‘really poor strategic judgment’… On issues surrounding crime and security, ranging from some of the anti-terrorism measures to the serious organised crime bill and ID cards, the Conservatives are now ‘not sure where they are and whether to align themselves with the civil liberties lobby’. The government’s proposals, by contrast, are ‘where the public are’."
  • Unimpressed with Built to Last: "Blears is moreover unimpressed with the statement of aims and values Cameron published at the beginning of the year: ‘motherhood and apple pie, anybody could have written it; so it’s not quite his Clause IV moment.’"
  • Economy will be central issue: "‘I think what the public are interested in, when it comes to making the big decisions, is: is this the man you want to be prime minister? Can you trust him if he says one thing and does another, if he says one thing and changes his mind? That then starts to make people think: if you can’t trust him on his policy issues, can you trust him with your mortgage, can you trust him with your job, can you trust him with the interest rates, when [Labour’s] strength is being absolutely solid on the economy? And then you have got the bit that says: if you can’t quite trust him, do I take a risk? And you don’t take a risk on your mortgage and your job and your kids future, do you?’ Blears concludes: ‘I think there is an analysis there that we will build up, that we will work hard on him. But it is not personal, Mr Cameron.’"