It didn’t seem a big deal at the time but William Hague’s baseball cap moment was one of three ‘non-political moments’ that helped to negatively define his time as leader.  The trip to the Notting Hill Carnival and the fourteen pints interview were the other two.

It is, perhaps, in this context that we should view David Cameron’s trip to a glacier in Norway.  It’s dismissed by critics as a photo opportunity but few things are more important in modern, superficial politics than a good photo.  If his handlers get the image right it could be all over tomorrow’s newspapers and be endlessly edited into TV stories about him and the environment for months – possibly years – to come.  Gordon Brown may be saying much more substantial things about clean technologies at the UN but the pictures of Labour’s dour Chancellor speaking to the world’s bureaucrats won’t compete on television.

Tony Blair playing football with Kevin Keegan and Bill Clinton
entertaining MTV viewers with his sax (yes, sax) helped define them in the public consciousness.  Could this be a defining moment in David Cameron’s leadership?

11.45am update…
MORE BROWN THAN GREEN: CCHQ have just issued a demolition job on Brown’s environmental record: Download cchq_pdf.