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That’s the question Central Office wants anyone with a video phone or digital camera to answer.  "Record a 30 second video clip answering the question: ‘How would you improve your local environment?" is the invitation on conservatives.com.  These clips will be edited together to produce three ‘Personal Political Broadcasts’.  These open sourced PPBs will replace the usual Party Political Broadcasts with their political talking heads.  The Tories have an allocation of three broadcasts for the local elections and all three will be given over to the public. 

David Cameron said, "This is the first time this has been done in Britain. We want to encourage people from all walks of life to participate in politics and put the public at the centre of our politics.”  After yesterday’s leaked news about open primary elections it really does look like the Tories are beginning to escape the top-down, we-know-best politics.   I would have preferred a more open question that would, perhaps, have encouraged perspectives on other local topics but this is a substantial step in the right direction…

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