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Bn_savehciThe Tories have launched an online campaign/ petition to oppose Labour’s decision to scrap the Home Computing initiative – "a scheme that enabled employees to loan a home computer through their workplace, paying for it in monthly instalments, tax free".  The Tories claim that "over 300,000 low income families benefited from the scheme, as well as many charities and not for profit organisations".

This is exactly the sort of campaign I had in mind when I wrote on yesterday’s Guardian blog that "successful political parties will find out what is making the target voters itch and will run web-based campaigns to tell them how they’ll cure that itch."  To work the campaign must  have a viral element and the website needs constant updating – ideally with lots of contributions from those adversely affected by the Chancellor’s decision.

Related news articles: CBI slams closure of Home Computing Initiative and Brown attacked for axing home computer tax perk.

7 comments for: Digital Tories launch online campaign against Analogue Chancellor

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