SoftfocuscameronThe official David Cameron portrait – photographed by Jane Bown – is already adorning the walls of many Conservative Association offices and today it has caught the attention of the Mail on Sunday:

"Gone is the traditional austere look favoured by generations of Tory politicians.  A casual, open-necked shirt replaces the customary old-school-tie attire…

Politicians are usually photographed in a setting that depicts a sense of authority.  This is often achieved by the camera being at their eye level or even lower than the sitter.  However, Cameron’s portrait was shot from above.  This makes him look more approachable and appear a ‘man of the people’."

For more on Jane Bown, click here.

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