James Frayne: Businesses like Pizza Hut and Paperchase are abandoning Middle England, which is a big mistake

Too many corporate communications executives have more in common with left-wing Twitter activists than with their own customers.

James Frayne: Wanted, urgently – a Downing Street Director of Strategy

Someone has to take control of the Government grid and plot a series of activities designed to reinforce each other and to build a positive narrative.

James Frayne: The Industrial Strategy. Top marks for spin. Lower ones for content.

Gone is the Conservative certainty of reducing taxes to promote businesses’ own investment and growth.

James Frayne: Healthcare, crime and justice, quality retirement and the provinces. Four priorities for the Centre-Right

It ought to be focused on those areas that the public really care about and where it can meaningfully offer useful policy ideas.

James Frayne: Westminster’s reputation is already so poor that the harassment scandal won’t change voters’ opinions

The allegations are dreadful, and must be dealt with, but the grim truth is that few people will be surprised by them.

James Frayne: The Government must immediately ditch the idea of allowing prisoners to vote

The Conservatives’ best chance of a majority is by winning over working class voters – who overwhelmingly and strongly oppose this daft policy.

James Frayne: Hammond should deliver a Great NHS Budget

It’s a mistake to shun the issue either because of Labour’s historic advantage or the controversy around Vote Leave’s spending message.

James Frayne: To win over young voters, don’t make the mistake of assuming they’re all wealthy graduates

Targeting stamp duty and tuition fees could be less effective than technical education and the right industrial policy.

James Frayne: Five stumbling blocks that stand between Johnson and Downing Street

The Foreign Secretary has lots going for him, but he might find it very hard indeed to win the prize that he covets.

James Frayne: The Government needs fresh faces – here are seven MPs who should be promoted

Raab, Badenoch, Sunak, O’Brien, Eustice, Frazer and Tugendhat should all be more senior and more visible.

James Frayne: The Conservatives need to attack Labour this autumn. Here are five ways of doing so.

With the stakes as high as they are, the Tories need to throw the kitchen sink at the Opposition to drag themselves ahead in the polls.

A Conservative electoral choice post-referendum. ABs or DEs?

Do they become the party of the provincial working class and lower middle class? Or do they fight to maintain their status as the party of the affluent middle class?

James Frayne: Five bits of advice that May’s new Communications Director should give her

“We’re badly trailing in the polls. Corbyn’s up and you’re down. You hired me to get things done and tell you how I see it. Here goes.”

James Frayne: Five reasons why lower middle class provincial voters are the key to a Tory victory

There are many seats in London that are also C1/C2 heavy: it is just that they are outer London seats.

James Frayne: Ten key points about the lower middle class, provincial, home-owning voters who decide elections

C1/C2 voters are hugely important in raw numerical terms. They make up 52 per cent of the electorate in England.