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Robert Halfon is MP for Harlow, a former Conservative Party Deputy Chairman, Chair of the Education Select Committee and President of Conservative Workers and Trade Unionists.

Conservatives need to remember something forgotten about our past. We were once the party that brought social housing to the people that needed it throughout this country.

In 1951, Tories went into a General Election with the phrase, “housing is the first of the social services”, proudly sat at its heart. Echoes of this could be heard when the PM last summer committed to “not just to defeating Coronavirus but to using this crisis to tackle this country’s great unresolved challenges of the last three decades.” The first of which he said was housing. He is right, but I think we can go further with the housing we need.

The 1951 manifesto made clear that access to a good home, an affordable home, was central to productivity, family life and good health. This sentiment – this vision – is as relevant today as it was then. The difference, however, is today we have lost our way in making that vision achievable.

Harold Macmillan, the then minister in charge of delivery, ensured that the Government beat its target of 300,000 homes a year, and good homes at that. I know this, because I am proud to represent a small part, in the form of my constituency of Harlow. Our town was created as part of the post-World War housing boom, started by a Labour government but accelerated by a Conservative one.

These homes were true homes as well. Safe, secure, affordable and designed to be far better than what had come before. New Towns like Harlow were – and some will be surprised by this – incredibly popular. They were also made possible by Government investment in social housing. Housing that ensured everyone, whoever they might be and whatever they did, could benefit from the delivery of this vision that everyone should have a home, whatever their background.

In 1979, the BBC broadcast a show about Britain’s New Towns and visited Harlow. It interviewed both those who had moved out of shoddy accommodation in London, as well as the children for whom the town had always been home.

Harlow had been gifted, by both Labour and the Conservatives, a proud community who lived in quality social housing that allowed them to prosper. Children had a great start in life. They had fields to play in, good local schools to attend, sculptures to inspire them, their own bedrooms for big ideas to be imagined.

Unfortunately, this is where the story of Harlow and of housing takes a turn.

Nobody, not Macmillan, not Churchill, or Atlee for that matter, intended the post-War investment to be the final investment. To build the New Towns and that be that. Yet, in a way, this is what happened. Investment in housing wound down and the focus on the delivery of social housing took a 40-year back seat to reach a position like the one we are in now, with fewer than 7,000 new social homes a year being built.

A failure to deliver a positive vision for housing has consequences. Consequences whereby families are placed into, what can only be described as human warehouses – unsuitable, former office blocks – away from their communities, their families, in an act of social cleansing by predominantly London Labour councils. There’s no room to build a better life. There is one room and in it you eat, you watch TV and you sleep.

Families are in unsafe conditions. Exposed to vulnerable people. Parents are exhausted, taking their children on long commutes to distant schools. This is not how we used to do it. It is not a fair offer – it isn’t a Conservative offer.

Fortunately, the MHCLG Secretary of State is well aware this is not good enough and is taking steps to improve such conversions, demanding quality housing and more say by local councils.

However, this doesn’t tackle the underlying problem: that instead of measuring our housing success in the places we build and opportunities we bring, we engage in a relentless pursuit of “units”. We are doing this the wrong way round. Homes should not be measured in units delivered but in lives transformed.

Temporary accommodation, which is what many office-block conversions through permitted development rights often are, cost councils almost £2 billion in 2019/20. That’s a 55 per cent increase since 2014/15 and is money that by and large we pay to private landlords for providing unsuitable homes.

This is absurd. And we see it right across England. For example, in Blackpool, almost three-quarters of private renters are having to rely on housing benefit and yet the local authority is blocked from applying for grants for social homes due to the current rules. That doesn’t then mean public money is not spent, but instead of spending it on building homes to be proud of, we send it into the hands of private companies.

I share the ambition of the Prime Minister and the Government to unlock home ownership for a new generation. I am proud to be a part of the party that has done so much to champion it through measures like Right to Buy. But I also see no contradiction in being both the party of the home owner and the party of social housing. Quite the reverse.

By building the social homes we need, we may in fact be truly demonstrating that we are the party of home ownership. Not doing so, has made home ownership an impossible dream for too many.

Being stuck in an overpriced private rental market is the real barrier to ownership. According to Shelter, 63 per cent of people in private rented households have absolutely no savings at all. Two in five (40 per cent) of the population have less than £100 in savings. It is just not possible to save for a deposit if your money is having to all go into the pocket of a landlord.

Moveover, overcrowding has massively increased in the rental sector – from 187,000 homes in 2011 to over 300,000 right now. An affordable, social home would be.

Perhaps some Conservatives will be fearful of trusting local authorities with something like building homes – they fear they would be wasteful and slow. Surely, however, just as we can support academies as the model for delivering our schools, we should consider the role of Housing Associations in being a private route to social housing.

But for Housing Associations to succeed, we need a Conservative Government to unlock their potential. Because right now, social homes just aren’t being built. In fact, more than half of local authorities delivered no social rent homes at all last year and 50 local authorities have now gone five years without delivering a single social home.

We need to enable and incentivise better about what we need. Housing Associations are currently building a lot of shared ownership because that’s what policy is pushing them towards. Even without any extra investment we could change this by simple measures like increasing the flexibility provided around grant rates.

For example, the current grant rate for social housing is too low in most parts of the country and that means Housing Associations have to build more market sale and shared ownership to cross subsidise. If we removed the grant rate cap, or raised it, they could build more social rent.

We also need to look at how the current regulations and tax systems benefit the big developers making homes for private sale. The scales are too weighted towards helping the big boys at the expense of the communities they are building in. The recent plan to expand the small sites exception will make this worse. Currently, new developments of up to 10 units are exempt from providing any community benefit or affordable housing. The proposal to increase this exemption to between 40 and 50 units should be reconsidered.

Instead, the Government should look at how that contribution is made more effective. They have said they will replace the current method through Section 106 contribution with a new infrastructure levy, recognising that right now the system isn’t doing enough. However, the proposals need a lot more detail and could benefit from embracing existing good practice that we see in places like South Gloucestershire, where the Conservative-run council continues to be number one in the country for building social housing.

Finally, the Government should listen to the advice it received from the former Cabinet Minister, Oliver Letwin. His review into why homes weren’t getting built pointed directly at the cost of land. Innovative proposals around how to address this by changing the way we interpret phrases like “market value” exist and are worthy of consideration. Not least, because the status quo, in which land can rocket by 275 times its value following the grant of planning consent, are only creating perverse incentives to trade in land instead of building actual homes.

This Conservative government should not be afraid to fix the rules that are currently breaking our country’s housing market.

At the end of 2019, we earned the trust of the country by promising that we would make their tomorrow better than their today. During this pandemic, our Prime Minister rightly promised to build back better. We should, and we can, do all this if we again become the party of social housing.