A safe place with the best schools, well maintained public spaces, sports facilities, and transport links make locations desirable
Recent opinion polls which show Labour doing better bear little relation to what is happening on the ground.
Continuing our ConservativeHome series on the key contests in each region or nation.
Instead of trying to work out what the general election result will be, it might be useful to try to work out what the Conservatives think it will be.
Latest news from round the country.
Shortlists for Enfield North, Bishop Auckland, Darlington, York Central, Tynemouth, Hyndburn and Great Grimsby, and partial shortlists for Tatton and Chelmsford.
The results here find the Tories struggling to break through, but also a strong indication of the rewards should they do so.
The latest piece in our series on the marginals features some intense battles – including Stockton South.