It works best when painting a substantive contrast on issues that voters care about. And here are four strategic choices for the Conservatives.
Ideas and vision are necessary, but they are not sufficient. People need to see results and to achieve them they need to take part.
The move formalises a precedent with disturbing longer-term implications for the relationship between the citizen and government.
So new research suggests. Private businesses must take at least as much responsibility for this state of affairs as Tory politicians.
Penny Mordaunt, Liz Truss, Dan Hannan, Liam Halligan, Steve Baker, Tom Tugendhat & others will speak. And there’s a special discount for ConHome readers.
In other words, let us do things a bit more like everywhere else in the world and a bit more like we used to in the UK.
None of these qualities necessarily stop you wanting things, knowing what you enjoy, and being able to weigh up how to decide.
Claiming that there’s only one acceptable way of thinking about anything sets us rolling down a slippery slope towards destruction.
They must also rediscover the interests of the consumer – and be better at engaging working class voters on social issues.
To my mind, once some kind of base fairness has been established, then it’s best to leave cultural transformations down to demand.
Even in an age of austerity, government has plenty of power and assets, which it could on a small-scale, experimental basis transfer to the control of community groups.
We need to renew that belief, that self-belief, and that optimism – about people, about society, about freedom and about human life – more than ever.
Working alongside the Conservative MPs Lee Rowley and Luke Graham, we will launch in Westminster this evening.
Is there a going rate for such a job — which includes wearing a prescribed colour of underwear?
It’s notable that criticism of it, and of nationhood, typically comes from the privileged, within the most economically and politically secure nations.