Tactical newspaper articles are necessary but insufficient. She should make a series of speeches to set out her stall and try to change the weather.
The Conservatives need a strategy to dominate VR, a presence in voice-controlled tech and – yes – a ‘Maybot’ chatbot.
Political parties and online computer games are not the same, but one sector is seeing massive year on year growth and the other, quite frankly, isn’t.
Scaling back expensive regulation would allow the cabbies to make the most of their comparative advantages such as the Knowledge and their iconic status.
Doing so would reduce crime, improve tax revenues and boost productivity.
Yet embracing change doesn’t mean blinkered acceptance. It is a core Conservative belief that robust rules are needed to ensure one person’s freedom doesn’t trample that of others.
“A Britain fit for the future” might sound a bit exhausting, but it is achievable – if Ministers avoid the pitfalls of the past.
The Chancellor has not suddenly changed who he is; he has carefully analysed the issues we face and plotted out a course of action to build a Britain fit for the future.
From healthcare and education to food and transport, privately-developed solutions can help ministers make a big difference at a fraction of the cost of traditional methods.
The lack of a Conservative Commons majority prevented the Chancellor from doing much more than playing it safe – which he did effectively.
It continues to clear the deficit, prepare for Brexit, and back our businesses with the support they need to boost productivity.
Hammond’s plan – from abolishing Stamp Duty for most first-time buyers, through to reforms to help Universal Credit recipients.
Millions are spent on anti-smoking campaigners – while the most effective way to quit is being undermined.
Let’s have Policy Board outside of the constraints of the Government machine – and a commission on what Britain should look like post-Brexit.
The Chancellor needs to help deliver the sense of direction so strikingly absent in Manchester last month, and indeed since last June’s election.