The Conservatives are not going to win the hearts and minds of the British people by proposing Labour-lite policies. There must be something different on offer.
Its failures begins with the machinery of Government – the core civil service itself. This must be fixed.
Yes, some rises are inevitable. But they must be balanced by spending reductions elsewhere if economic policy is to be practicable and coherent.
The Conservative Government is also going to have to get back to its DNA – cutting taxes. Reductions for those on incomes below £45,000 would send a powerful signal.
Even in lefty France, socialist policies are now being dumped by Emmanuel Macron in favour of free markets. Now is the time to develop our next round of big ideas.
Our New Generation programme will be tasked with producing policies in areas that are of pressing concern to voters: tax, enterprise, housing, welfare.
After our recent series asked ‘What should Tories tax?’, the Adam Smith Institute’s Head of Research kicks off a new mini-series seeking routes to lower taxes.
Wanted: a grand bargain with voters, whereby some rises at the top end are traded off for others nearer the bottom.
Unless we change how we think, speak and apply lower taxes, the Labour cry of ‘tax cuts for the rich’ will remain a powerful slogan.
Basically, we need to undercut the world. We can do so if we slash red tape and tax. Within a very short period there would be a pronounced Laffer Effect.
My TV omnipresence. After The News. Two wheezes from the Chancellor. Will he be fired in a reshuffle? Oh, and p.s: it could take place on Monday.
There’s a place for having a go at Corbyn – how could we not when so much of what he says is so indefensible? – but it has to be combined with our plan for a better life.
Mercifully, there remain a few Thatcherites, even in the Cabinet, who believe in the power of liberty, responsibility, commerce and voluntary action.
Conservative values underpin what it can achieve – whether in apprenticeships, manufacturing exports, jobs or contributions to good causes.
It’s not just an auction of promises we can never win, but an essential way to reach out to an increasingly consumerist electorate.