Retail – and why the Conservatives should turn their focus to how Corbyn would plunder your purse, wallet and savings

May has a campaign for the country. She must complement it, as best she can, with one for you and your family.

Ryan Bourne: May has chosen to occupy the centre, rather than try to shift it. This bodes badly for Britain, Brexit – and the economy.

The basic principles of limited government, economic and civil liberties, freedom and equality under the law are almost entirely absent from her programme.

It’s time for Conservatives to get over Thatcher, get on with May – and look forward, not back

The Prime Minister’s manifesto will have its flaws, but she has grasped the implications of Brexit more surely than any other senior politician.

WATCH: Ici Londres – All taxes fall on people. Obvious? Not to the Labour Party, says Daniel Hannan.

Tax isn’t paid by companies, any more than the television licence is paid by televisions.

Lord Ashcroft: In the West Midlands, the heads of my Labour-background focus group battle with their hearts

“I just feel worried. I don’t know if I would a hundred per cent want to vote for the Conservatives, because still emotionally I’m attached to Labour.”

Wanted next week: a Conservative manifesto for fairness between the generations

We need policies to meet the challenge of an ageing population, mass immigration, pressured families, job insecurity – and grotesquely expensive housing.

A great swathe of Labour’s core vote will loathe the party’s Brexit and migration plans. Now Crosby must make them known.

Corbyn’s Michael Foot tribute act gives the Conservatives the potential to secure a landslide by winning over the patriotic working-class vote.

Frank Young: Next week’s Conservative manifesto offers May’s chance to support families

This third piece of our mini-series on what should be in the manifesto argues that a strong and stable Government should support strong and stable families.

WATCH: May – “I’m very clear that I don’t want to make specific pledges on tax unless I can deliver”

She refuses to recommit to the tax lock that David Cameron reiterated at the last general election, and to the state pension triple lock.

James Frayne: If the Conservatives really want a landslide, they must pledge not to raise taxes

Of course taxes will be lower than under Corbyn. The question is whether they’ll be higher than they are now (already high).

John O’Connell: The Tory Manifesto. It should commit to scrapping HS2, ending the triple lock – and reforming the NHS.

This first piece of a mini-series on what should be in the manifesto argues that the Conservatives must get serious about living within our means.

Alex Morton: Will this election deliver the Joe Chamberlain-style conservatism that May really wants?

In her belief in “the good that government can do”, she is quite unique in terms of UK political post-war history.

Ben Rochelle: How can Greening get out of the trap she’s in over the National Funding Formula for schools?

During a meeting with other disgruntled Conservative MPs, George Osborne allegedly told the Education Secretary: “Now you see why I didn’t do this.”

Dealing with diesel

Government encouraged drivers to switch to it. Now some want to penalise them for doing so.

Alex Morton: Pro-immigration. Anti-Small Business. Pro-EU. And anti-Tory. The irresistible rise of the New Professional Class

The core of their beliefs is that elite expertise is preferred and believed superior to messier concepts such as the market or democracy.