Boris powers into a double digit lead in our next Party Leader survey

Pro-Leave support piles up for the Mayor, Gove and Fox – leaving Osborne and May with most of the pro-Remain rest.

Daniel Hannan MEP: Scowl, and you’ll help to lose the EU referendum. Smile, and you’ll help to win it.

Reflecting people’s gripes back at them will take you only so far. To get further, you must also offer something better.

Jonathan Dupont: The next big idea for the Centre-Right should be a Living Income

The most straight forward way to achieve a Living Income for everyone would be to align the Income Tax and National Insurance thresholds with the Minimum Wage.

The Good Right will lose unless Ed Miliband wins

A defeat to the wrong brother would surely force the mother of all rethinks.

You MUST read TheGoodRight NOW

It’s a modern form of One Nation Conservatism. Harold Macmillan would have liked it.

Here comes The Good Right

Tim Montgomerie and Stephan Shakespeare’s new project is a radical, inventive and long-termist injection into Conservative thinking.

Stephan Shakespeare: To win, Conservatives must focus on improving government – not just downsizing it

Yes, younger voters are harder-edged, but they also believe that government has a big, positive role to play in their lives.

Stephan Shakespeare: We already know the outcome of the next election

The numbers are clear – and neither of the main parties should be popping the champagne.

Stephan Shakespeare: As the Left’s ideas decline across Europe, Labour doesn’t know what to say

It's extraordinary that at this stage of the electoral cycle, and after years of a pretty miserable economy with further… Read more »

Stephan Shakespeare: Stephen Fry & Eddie Izzard v the England Rugby Team – yes, it’s Boris v Cameron

Stephan Shakespeare is a founder and global CEO of YouGov. Follow Stephan on Twitter. People are not good at predicting their own behaviour, so pollsters are wary of drawing conclusions from questions that ask ‘what would you do if…?’

Stephan Shakespeare: Why it’s a mistake to target only a small section of voters

Follow Stephan on Twitter. There is a widely-held and wrong assumption that only a small section of the electorate is… Read more »

Stephan Shakespeare: Dull, pedestrian, uninspiring – but perhaps a winner for politicians: “Competence Guaranteed”

Follow Stephan on Twitter. Imagine you are going into battle and alongside you in your struggle to survive you can… Read more »

Stephan Shakespeare: Miliband needs a bigger lead in opinion polls. Cameron’s real aim is another Coalition.

Follow Stephan on Twitter. Two or three unspectacular budgets from now the Conservatives could find themselves with five more years… Read more »

Stephan Shakespeare: A courageous confrontation with powerful elites may yet save the Conservative Party

Follow Stephan on Twitter. At last weekend's ConservativeHome conference (write-ups here), the stated focus was how to achieve an absolute… Read more »

Stephan Shakespeare: Modernisation isn’t just about gender, sexuality and the environment, it’s also about being on the side of the ‘little guy’

Follow Stephan on Twitter. The two biggest obstacles to winning elections are intellectual laziness and physical laziness. It's inherently very… Read more »