Tactical newspaper articles are necessary but insufficient. She should make a series of speeches to set out her stall and try to change the weather.
The full force of policy and how it is communicated will need to be wrapped in an overarching theme of securing a bright future for the country after Brexit.
This year, Wales produced the lowest A* to C grade GCSE results since 2006, with the GCSE attainment gap between the best and worst performing areas widening.
Nick Gibb changed the National Curriculum to require schools explicitly to teach reading using the method. The results have been outstanding.
There is no wriggle room in the commitment. Yet the department has decided to have an enquiry to decide whether to do what was promised or not.
Too little attention is focused on the reasons why where you are born and your family background still matter far too much in modern Britain.
It is not especially low tax, nor is it unregulated – though it is certainly a more business-friendly environment then the UK. Here is why it works.
Another option would be for Ofsted to rate the school in question from “Outstanding” to “Inadequate” for its engagement and the breadth of its careers advice.
On the usual form of general elections, it shouldn’t be there at all – and is more shaped by the Party’s leadership than any of its predecessors.
The simultaneous creation and collapse of a new force has been written off an establishment failure. The truth is more interesting.
With the stakes as high as they are, the Tories need to throw the kitchen sink at the Opposition to drag themselves ahead in the polls.
The third piece in a five-part series on ConHome on a new Manifesto to Strengthen Families, which is being launched in Parliament this week.
It should focus on improving vocational training for people who are not going to university – and on getting primary as well as secondary education right.
The Chancellor has not always been well treated by his neighbour, and deserves support over public spending. But he has mishandled his internal position over Brexit.
We have allowed our enemies to infiltrate almost every power centre that matters and delegitimise our very existence.