With the stakes as high as they are, the Tories need to throw the kitchen sink at the Opposition to drag themselves ahead in the polls.
Posts Tagged: Social Class
Do they become the party of the provincial working class and lower middle class? Or do they fight to maintain their status as the party of the affluent middle class?
Embracing this crude Marxist fiction has put the Conservative Party at risk of lasting electoral damage, particularly in London.
For all his manifesto mistakes, his core take is correct. The key people in elections are who he has always said they are: lower middle-class, provincial, home-owning voters.
James Frayne: Ten key points about the lower middle class, provincial, home-owning voters who decide elections
C1/C2 voters are hugely important in raw numerical terms. They make up 52 per cent of the electorate in England.
The crucial difference between a non-win this month and the win in 2015 was the failure of the Tory machine
May won five per cent more of the vote than Cameron did two years ago. The margin between having a majority and not having one was performance in marginal seats.
He isn’t perfect – and acclamation isn’t the ideal method. But the Conservatives face a crisis and must take action accordingly.
Other than saying, “the state should stay out of things”, they haven’t had much to say. This must change. They need to set out how they’d do things better.
If she tries to work through populist edicts and diktats, she will fail. And if the Right argues that a few tax cuts for the richest will solve our problems, this will be no better.
Only one per cent of Tory MPs were once manual workers. For a party that considers itself to be the champion of the Just About Managing, this is not good enough.
Gender, race and sexuality dominated the early phases of Tory modernisation. The Prime Minister is now scaling the most challenging peak: class.
Those looking to find what she really stands for may one day get an answer. But the point for the here and now is: she seeks to dominate the mainstream.
Alex Morton: Pro-immigration. Anti-Small Business. Pro-EU. And anti-Tory. The irresistible rise of the New Professional Class
The core of their beliefs is that elite expertise is preferred and believed superior to messier concepts such as the market or democracy.
Nicky Morgan: It’s time to focus on white working-class boys – whose needs are neglected in too many schools
Low aspirational parenting and teaching are key problems.
Let the leftover Blairites retro-absorb the LibDems: there’s your centre-Left. Most of the rest of usare quite happy to be governed by the centre-Right Super Party.