Steven Woolfe: To win the working class northern vote, the Conservative Party must change its attitude and tone

The issue lies in the Party’s image and how it communicates with voters, not the actual message.

Adam Wildman: How we respond to tragedies like Grenfell defines us – complacency and neglect must end for good

Maybe it’s because I grew up next to the tower, or that I lost a member of my family in the fire, but next week’s anniversary of the tragedy has an added poignancy for me.

James Frayne: Step one in showing provincial English voters more respect. Clear up this Customs Union mess.

Given that they saved the Party’s bacon, you would expect senior figures to say and do whatever it takes to keep them on side.

Javid has committed a sin for which the Left will never forgive him: success

The new Home Secretary dually offends the twisted illogic of identity politics, and many of Corbyn’s followers hate him for it.

Claire Ainsley: There is a new working class, with different political concerns and motivations from the old

Understanding what makes these voters tick could be key to the outcome of the next election. No party can afford to ignore them.

Ryan Henson: How to improve opportunities for white working-class boys – and get more on the Tory benches too

Research shows that investment in the early years of a child’s life is the most effective way to improve his or her long-term life chances.

James Frayne: Six barriers to voting Tory

In trying to maximise the Party’s vote share, it’s essential that a proper audit of these barriers takes place (and others will no doubt think of some I have missed).

Remainers are ready to lord it over us

Fairly or unfairly, the pro-EU cause is already associated with elites. The arrival of the Withdrawal Bill in the Upper House will do nothing to diminish that impression.

James Frayne: The Conservatives need to attack Labour this autumn. Here are five ways of doing so.

With the stakes as high as they are, the Tories need to throw the kitchen sink at the Opposition to drag themselves ahead in the polls.

A Conservative electoral choice post-referendum. ABs or DEs?

Do they become the party of the provincial working class and lower middle class? Or do they fight to maintain their status as the party of the affluent middle class?

George Trefgarne: The Conservatives must stop indulging in class warfare

Embracing this crude Marxist fiction has put the Conservative Party at risk of lasting electoral damage, particularly in London.

Revenge-and-tell? Perhaps. But Nick Timothy’s return to journalism promises much more.

For all his manifesto mistakes, his core take is correct. The key people in elections are who he has always said they are: lower middle-class, provincial, home-owning voters.

James Frayne: Ten key points about the lower middle class, provincial, home-owning voters who decide elections

C1/C2 voters are hugely important in raw numerical terms. They make up 52 per cent of the electorate in England.

The crucial difference between a non-win this month and the win in 2015 was the failure of the Tory machine

May won five per cent more of the vote than Cameron did two years ago. The margin between having a majority and not having one was performance in marginal seats.

James Frayne: Let’s stick with May for the moment. But prepare to replace her with Johnson.

He isn’t perfect – and acclamation isn’t the ideal method. But the Conservatives face a crisis and must take action accordingly.