His capacity to win some of his severest critics round, and persuade them of his “greatness of soul”, helps explain his success.
The Tory campaign in 1966 was not a success, but neither was it a complete failure. Heath’s warnings of economic troubles ahead were vindicated as early as July.
The Conservatives are stronger in the new towns, weaker in some some suburbs and more concentrated in the South-East – the cause and effect of changes in the party.