What is it – and how can we strengthen it? That is the focus of Bright Blue’s latest report, published today.
How bad is the prognosis for urban Conservatism? Will there be a fightback outside of London? Will the Liberal Democrats show signs of life? Some potential clues.
Key voters include those who voted heavily to remain in the EU, and were decisive in the lost Tory seats of Battersea, Kensington, Kingston and Twickenham.
Liverpool City Council has spent an average of £7,222 for each person who lost weight. Kensington and Chelsea has spent £9,957 for each person who drinks less alcohol.
It is part of the topsy-turvy nature of modern politics that the Liberal Democrats, left for dead little more than 18 months ago, find themselves almost the favourites.