The Australian Liberals know who their target voters are. The Conservatives don’t seem to have a clue.
Amidst the gathering leadership election debate, there is a lack of focus on who such voters are and where they live.
Both have chosen people with previous experience of their constituencies, which will stand them in good stead in the event of an early election.
Ashfield, Bolsover, Colne Valley, Leeds North West, Portsmouth South, Sefton Central, and Wrexham are seeking would-be MPs.
If the Conservatives had won 42 per cent from them too, our research projects that she would have won with a comfortable 42-seat majority.
The last of our profiles looks at a region that witnessed another Liberal Democrat extinction event and the undoing of the People’s Army.
Our whistle-stop tour heads to the South East, where the Tories and Labour are fighting it out and two minor parties have everything at stake.
The insurgents love the seaside, hate the Tories and pay close attention to the local election results.