Newspapers are stuffed with polls about Europe and Corbyn. Have they forgotten the lessons of the general election? Or have things changed?
Posts Tagged: Opinion Polls
Plus: Thank you for the three bottles of vintage wine…but you forgot to enclose a note with your name. Christmas, eh?
Lord Ashcroft’s new research on the coming EU referendum is a reminder that gut fear will count for more than rational argument.
The British people are closely divided on the issue – and detailed research reveals the issues each campaign will be racing to make their own.
Today is the tenth anniversary of his election as Conservative leader – the most electorally successful one in modern times bar Thatcher.
The number of those who declare themselves likely to vote for Remain falls to a quarter.
Lord Ashcroft: The Unexpected Mandate. My review of the 2015 election and the unusual Parliament that preceded it
The central insight of Smell The Coffee was the critical importance of a party’s brand, the overall way voters see it. This has remained a central theme of my work.
There’s also a shock in store for the armchair cynics who declare that “all the parties are the same”.
Lord Ashcroft’s polling gives some insight into how sticky the defectors might be. It isn’t pretty reading for their new leader.
Lord Ashcroft: New polling – What do Labour’s supporters, and former supporters, think about the Party’s future?
If, five years ago, Labour misunderstood what it needed to do to win, today it seems to be wondering whether winning is all it’s cracked up to be.
My new book collects the reports from my focus groups and explores what the public really thought of the election (when they thought about it at all).
London Mayoral candidate selection. Zac Goldsmith wins over half the vote in our Party members’ poll
The view of London members may be sharply different from those based elsewhere. But it is hard to argue that this finding isn’t promising for the Richmond Park MP.
Plus: ComRes – waving. Harris-Quinney – drowning. Bring on Zac Goldsmith. Welcome, Paul Abbott. Jeremy Corbyn, my part in his rise. And: I will miss Charles Kennedy.
Pollsters should have had follow-up questions to UKIP and Green supporters to assess their likelihood of switching to their preferred main party choice.
Quentin Langley: A secret of our recent success. We understand the Left better than it understands us.
We think they’re mistaken. They simply think we’re evil. And their error may have contributed to the failure of the polls.