Rebecca Coulson: What makes undecided voters decide – and are they really undecided in the first place?
I’m one of 20 per cent who have not made their mind up about how to vote in the EU referendum.
I’m one of 20 per cent who have not made their mind up about how to vote in the EU referendum.
Cameron has been in his element in recent days, but the manoeuvering in Brussels has highlighted the risks of remaining.
Overall, six in ten respondents throughout the EU said they would prefer the UK to remain a member.
For some, a Leave vote in Britain would raise questions about their own country’s position: “If they go, we should leave too”.
“The Brits would be happier outside. But we don’t want them to leave.”
A new series of focus groups offers an insight into the view from ‘new Europe’.
I can refute the charge of deliberate herding from my own experience.
Newspapers are stuffed with polls about Europe and Corbyn. Have they forgotten the lessons of the general election? Or have things changed?
Plus: Thank you for the three bottles of vintage wine…but you forgot to enclose a note with your name. Christmas, eh?
Lord Ashcroft’s new research on the coming EU referendum is a reminder that gut fear will count for more than rational argument.
The British people are closely divided on the issue – and detailed research reveals the issues each campaign will be racing to make their own.
Today is the tenth anniversary of his election as Conservative leader – the most electorally successful one in modern times bar Thatcher.
The number of those who declare themselves likely to vote for Remain falls to a quarter.
The central insight of Smell The Coffee was the critical importance of a party’s brand, the overall way voters see it. This has remained a central theme of my work.
There’s also a shock in store for the armchair cynics who declare that “all the parties are the same”.