With the stakes as high as they are, the Tories need to throw the kitchen sink at the Opposition to drag themselves ahead in the polls.
Posts Tagged: Middle class
Do they become the party of the provincial working class and lower middle class? Or do they fight to maintain their status as the party of the affluent middle class?
Embracing this crude Marxist fiction has put the Conservative Party at risk of lasting electoral damage, particularly in London.
For all his manifesto mistakes, his core take is correct. The key people in elections are who he has always said they are: lower middle-class, provincial, home-owning voters.
We must design a conservatism that appeals to both.
There are many seats in London that are also C1/C2 heavy: it is just that they are outer London seats.
James Frayne: Ten key points about the lower middle class, provincial, home-owning voters who decide elections
C1/C2 voters are hugely important in raw numerical terms. They make up 52 per cent of the electorate in England.
He isn’t perfect – and acclamation isn’t the ideal method. But the Conservatives face a crisis and must take action accordingly.
Other than saying, “the state should stay out of things”, they haven’t had much to say. This must change. They need to set out how they’d do things better.
Those looking to find what she really stands for may one day get an answer. But the point for the here and now is: she seeks to dominate the mainstream.
Alex Morton: Pro-immigration. Anti-Small Business. Pro-EU. And anti-Tory. The irresistible rise of the New Professional Class
The core of their beliefs is that elite expertise is preferred and believed superior to messier concepts such as the market or democracy.
The issue is a case study in where power lies in this country.
Some voters are angry, but anger doesn’t define most people most of the time.
Helping hard-working people get the homes, services, and security they deserve should be at the front of the Chancellor’s mind as he prepares the Autumn Statement.
I see you: the trade union boss who makes a hell of that daily commute. I know you: the apparatchik who’d sell her “principles” for a piece of dead ermine to wrap around her throat.