The Prime Minister should speak over the heads of Party members and the media to the people that she most identifies with: middle of the road voters.
His deployment of a suicide bomber metaphor in a Mail on Sunday piece today looks like a carefully-crafted distraction exercise.
And, late in the day, the Prime Minister bows to our advice, and rushes on to Marr, today, to make the case for her new proposals.
It is rare to hear the defence establishment talking plainly about the need to protect Britain against external threats.
And we will have one for Hammond, for what it’s worth, if the armed forces are refused further cash that they need.
A small proportion of those who voted Remain are simply unable to move on from the referendum result – and taking refuge in conspiracy theory.
Given the resistance of Tory MPs to spending cuts and tax rises, Hammond’s easiest course would be to push any into the future. But this wouldn’t be problem-free…
In the absence of anyone that party members find convincing, he is the beneficiary of a protest vote – boosted by an element of media hype.
One mustn’t believe everything one reads in the papers…but an official accuses Tory council leaders of lying and selfishness.
For all the chatter about the Customs Union, leaving the EU in full is still on course. But May’s bungled election has raised the chances of a disorderly outcome.
None the less, a fall in the Conservative poll lead is not unhelpful to Downing Street and CCHQ at this stage of the campaign.
It isn’t necessary to be one of his supporters to believe that it is time for Wiltshire Police to put up or shut up.
Both the organisation and its critics have a mutual interest in suggesting otherwise.
Today’s Mail on Sunday splash can be read as part of a wider message to Downing Street: “give us some stories – or else”.
The combination of a small majority, radical intent, a flow of power one way to Cabinet Ministers and another to key aides requires adjustment.