42 per cent and no majority 3) May should send for winners, having not won herself – and call in the Vote Leave team.

On the anniversary of the EU referendum, the party leadership needs an audit of what went wrong this month, and a plan for the Tory future in this Parliament.

Luke de Pulford: The Tories must urgently address their brand problem

Even in an age where institutional attachments run shallow, too many young people are coming to share a deep-seating dislike of our Party.

42 per cent and no majority. 1) What does the Party do next?

Lord Ashcroft’s research suggests where the party performed poorly or badly on June 8: among women, younger voters and Remain supporters.

Terry Barnes: May would have seen her snap election fiasco coming, if only she’d looked abroad to…Australia

A massive poll lead. Going early. A wooden leader. Mindless mantras. A despised opposition. And then collapse. The parallels are uncanny: why didn’t Crosby warn her?

Conservative MPs do not believe that May can lead them into the next election. Nor, reluctantly, do we.

The Party is damned if she goes quickly, and damned if she doesn’t. And, all the while, the threat of a no confidence challenge hangs over her head.

Iain Dale: No, Corbyn hasn’t pulled off a triumph. A defeat is a defeat is a defeat.

Plus: An apology on behalf of the pundits, the press, the pollsters, the politicians and the parties for calling this election utterly, totally and completely wrong.

Let the lion roar

Today’s choice is between a woman who has grasped the scale and sweep of Brexit, and a man who has spent his entire career cuddling up to Britain’s enemies.

In these last few campaigning days, May must spell out what the choice means for your wallet, purse and savings

As we write, the Conservatives are still set for a win on Thursday, but there is risk of further slippage – unless key voters can be persuaded that Corbyn will crash the car.

Never mind the polls, watch the target seats (if you can work out which these are)

What will count most on election day is not so much how many votes are cast for each party, but how those votes are distributed across all constituencies.

Courage means sacrifices. May pays a price for her social care plan in today’s opinion polls.

None the less, a fall in the Conservative poll lead is not unhelpful to Downing Street and CCHQ at this stage of the campaign.

James Frayne: Four manifesto ideas for the Conservatives which embody the ideals of this column

Over the last year, I’ve set out a number of policy ideas designed to appeal to lower middle class voters. Here are some of them.

May pursues Erdington Man (and Woman)

Instead of trying to work out what the general election result will be, it might be useful to try to work out what the Conservatives think it will be.

A great swathe of Labour’s core vote will loathe the party’s Brexit and migration plans. Now Crosby must make them known.

Corbyn’s Michael Foot tribute act gives the Conservatives the potential to secure a landslide by winning over the patriotic working-class vote.

No, this is not “the most controlled election campaign ever”. But it is, perhaps, the most dull.

None the less, campaigns are not devised for the entertainment of journalists and websites. They are crafted to win votes. Which this one seems to be doing.

If the energy cap doesn’t fit…

May wants to break with the Thatcher tradition on controls, but there are risks from our old friend the law of unexpected consequences.