Lavish campaign spending does not guarantee electoral success. If it did, Brexit wouldn’t be happening. And Theresa May would now have a majority.
Fairly or unfairly, the pro-EU cause is already associated with elites. The arrival of the Withdrawal Bill in the Upper House will do nothing to diminish that impression.
Triumphalism would not only be unfair to David Cameron, one of the most electorally successful Tory election winners of modern times. It would also be deeply wrong.
The unionists’ new slogan seeks to neutralise the debate and reassure voters intimidated by Yes rhetoric.