Antony Calvert: We need plain-speaking if we are to pass the Gogglebox test and win the election

We have won the big policy arguments – now we must set loose our MPs to speak to voters in their language.

Nadhim Zahawi MP: Why our message is now getting through

There’s a straight choice between the Prime Minister who’s delivered the fastest growth of any major advanced economy and the guy who forgot to mention the deficit.

Cameron Penny: A Party that people like me can openly support and be open within

And there’s no need for this truly modernised Conservative Party to abuse UKIP and its supporters.

Is UKIP set to damage Labour more than the Conservatives?

Fascinating research from the Fabian Society.

Graeme Archer: Tories who think they’d prefer to lose are fooling themselves – as I learned at Finsbury Park station

“Wouldn’t it be better if Labour win next year?” Well, no – allow my internal monologue to explain.

Cameron: My vow to the NHS

He will reinforce a commitment to protect the health budget with a reminder of his own family experience of the health service.

Defectors, joiners and Lord Ashcroft in a packed ConHome marquee

The first report from our selection of fringe events at Conservative Party Conference.

Grant Shapps: Welcome to this year’s Party Conference

What keeps us coming back is friendship and loyalty. Now let’s press on to next year’s election.

Nick Herbert MP: Personal health and education accounts – and a new right to own. Here’s why you should vote Conservative next May.

My book about and vision of what we should do if we win next May.

Ruth Davidson, Conservative winner

She has grown in stature, confidence and authority during the campaign – and should be widely deployed next May.

Joe Armitage: If Scotland votes Yes, the election should be postponed

It should not be held next May amidst the constitutional uncertainty that would follow a Yes vote.

Why isn’t growth translating into votes?

Is it really “the economy, stupid”, now that the growth figures have decoupled from the polls?

Stephen Tall: All three parties’ worst nightmare – winning the next election

In any scenario, the main parties are in for a bumpy, uncomfortable ride.

Nadhim Zahawi MP: The real Tory divide is between the majority that wants to win and the minority that doesn’t

The latter need to ask themselves: when did they become the thing they most hate in the world. When did they become LibDems?

Iain Dale: Why we may have entered the last two weeks of Cameron’s premiership

Coming Soon: Politicos Guide to the General Election. Top 100 Most Influential People on the Right. And: In honour of Clifford Norden, who died in World War One.