Plus: Labour goes all Smethwick in Copeland. And: Sky News dumbs down at breakfast.
He could commit to some tangible metrics – i.e: reducing the tax code in length by 25 per cent by 2019, or pledging to abolish three taxes in each budget.
Join me and hundreds of other Conservatives helping their campaigns: I know from my own by-election fight how very close they can be.
Plus: Unemployment is down. Productivity is up. Wages are up. Despite Brexit. Despite Brexit. Despite Brexit…
It’s still winnable, but there are warning signs for the wider Party and its leadership.
In my area, transport, there will be better jobs on the roads, at the airports and on rail, and more business success elsewhere.
Whatever happens, the Conservative consensus is that the Party is pushing less hard in the city than in Copeland.
Plus: Can Corbyn survive losing both by-elections? Trump has the tone of Mussolini and the content of Lindbergh. And: another Lib Dem blunder.
And Jack Brereton is selected as candidate for Stoke-On-Trent Central.
This offers May an historic opportunity.