Gone is the Conservative certainty of reducing taxes to promote businesses’ own investment and growth.
While the responsibilities of government must be shouldered, there’s no doubting the need for a time of renewal – one as profound as in any period of opposition.
We can’t rely on our opponents to become more truthful. Tories must push back against such smears – and seek to prevent them finding currency in the first place.
We cannot be the tired heavyweight in the twilight of their career landing a few punches. We need the energy and urgency of the underdog to go on the attack.
Letting disagreements about Brexit leak into the Budget’s treatment could deal the Government irreparable damage – and voters much harm.
Now slap yourself again.
The Conservatives’ best chance of a majority is by winning over working class voters – who overwhelmingly and strongly oppose this daft policy.
The first piece of our series on the coming economic revolution urges the Government to challenge Corbyn’s Luddite approach.
There’s a place for having a go at Corbyn – how could we not when so much of what he says is so indefensible? – but it has to be combined with our plan for a better life.
With the stakes as high as they are, the Tories need to throw the kitchen sink at the Opposition to drag themselves ahead in the polls.
Do they become the party of the provincial working class and lower middle class? Or do they fight to maintain their status as the party of the affluent middle class?
“I got us into this mess, and I’m going to get her out”, she told MPs earlier this summer. She should say so directly to Party members this autumn.
We will push back internally when ideologues call for sensible Ministers to be sacked because they are trying to act in the national interest over Brexit.
The challenge for aid donors and recipients alike is to work together to improve its efficiency and effectiveness.