Stephan Shakespeare: The Tory problem – ahead on the economy, behind on brand.

There is surely no problem with an Etonian being prime minister. Voters are not so chippy. But the “two-toffs” problem cannot be lightly dismissed

Uber-modernisation is dead – but that must not mean a return to old, losing positions

The Tory problem is not that it is too right-wing but that it lacks a commitment to social justice.

The march of time has outpaced the Tory modernisers

Elections are won in the centre – and the centre has moved rightwards.

David Skelton: Reviving the Tory tradition of social reform

Modern centre-right politicians should focus on the cost of living, the housing crisis, worklessness, lack of educational attainment, poor quality childcare and welfare dependency.

The courage of Nick Boles

He’s not right in every particular – far from it – but the Planning Minister’s speech was a big, brave confrontation of the Conservative Party’s electoral problems.

Stephan Shakespeare and Tiffany Washburn: Marketing lessons from Obama’s ‘Cave’

Neither the Conservatives nor Labour have the capacity to replicate the American President’s campaigning success of 2012 in our own election of 2015

Labour’s poll lead slides and slides

Even Miliband supporters are starting to fret about his shrinking advantage.

Shout it from the rooftops: crime is down to a record low

Each crime that is prevented is a victory for civilised society – a victory that we should celebrate.

Four new findings from leaked Labour polling show why welfare is a Tory vote-winner

It’s the perfect political issue – morally right, financially practical and vote-winning.

Ruth Davidson MSP: Adam Afriyie’s EU referendum amendment could threaten the Union

Conservatives are working hard to keep Scotland in the Union, and it’s working. Moving the EU referendum to 2014 risks giving Alex Salmond a lifeline.

Osborne to cut green taxes in response to Miliband’s energy proposal – but why wasn’t this Tory policy all along?

Like the pledge to match Labour’s spending plans, we should never have adopted flawed, left wing ideas as totems of modernisation.

Cameron’s positive vision for the future must be the start, not the end, of our pitch to voters

The Conservatives are seen as good for the economy – now the Prime Minister must persuade voters we are good for them and their family, too.

Sunder Katwala: Ethnic minority voters could have given Cameron a majority

A better showing with them would have won the Conservatives at least 24 more marginal seats from Labour.

David Cameron must take up the Politics of Yes

The Prime Minister can best beat Miliband by proposing a positive vision of what Britain should be.

On tax, raising the stamp duty threshold tops our “red lines” poll and restoring the 10p tax band comes last

By Paul GoodmanFollow Paul on Twitter. I wrote yesterday that it is perhaps surprising not to see the economy or… Read more »