James Frayne: Less affluent, small-c conservatives in Labour-held seats are the key targets for Tory campaigning
By contrast, the potential audience for a reboot of Cameronism is small and far harder to reach.
We have a habit of looking back at policy platforms pursued by previous Conservative Governments, and attempting to bring back popular policies like a poor Hollywood remake.
Over the last couple of years in groups I’ve run, people have become simultaneously more obsessed about the service and more concerned about waste.
It was once said that the secret of Thatcher’s success was moving steadily on multiple fronts so that her enemies did not know where to focus their attention.
That doesn’t mean the Party needs to move right; on the contrary, it means accommodating on issues such as the NHS.
When you’re worried about your child’s school, politicians look remote when they sound more interested in acronym bingo on whether we should look more like Canada or Norway.
Her bid to woo Labour Commons votes for a Brexit deal is part of a wider gambit.
It was May’s best conference speech as Conservative leader. But her One Nation pitch could be too late to save her.
This strangely unreal conference is a kind of passage between the stymied Chequers plan…and whatever happens next.
And: Churchill-mania, Moggmania, and the passion of Rory Stewart. Plus: too many lobbyists.
This week, the Party has a chance to turn Brexit, a trouble-plagued leadership, and directional uncertainly from problems into an opportunity.
A focused and accountable drive to build the grassroots is required. It can be done, but it requires difficult questions and honest answers.
As he battled the agri-barons, and Thatcher battled the union barons, so we must champion the underdog against the corporatist barons of today.
As Cameron once reached new voters by focusing on the environment, so the leader after May should take up the fight for gender equality.
The Conservative Party, and its crop of new think-tanks, is full of zeal for new ideas. But they could be asking the wrong question.