Forget the polls. Be honest about risk. Understand the English. Use scientists less. Deploy Sunak more. Drop the technical language and work with others.
Posts Tagged: Conservative strategy
The future was that we would be colour-blind. Instead, wokeism tells us we should see each other as members of different races.
What could give the Government a sense of purpose – and chances to achieve? Making Gove Deputy Prime Minister.
Johnson needs a Simon Milton figure in government. The move would be controversial, to put it mildly. But who else is there?
Why the obsessive focus on new tax rises when we need proper spending control – in the form of a real zero-based review?
The Treasury should hold one as the year rolls on, along the lines of that undertaken by Canada’s government during the 1990s.
James Frayne: Big tax rises would make Tory campaigning impossible – in Red Wall seats as well as traditionally blue ones
The public would catch up when growth slowed and redundancies rose. It would become clear that raising taxes on employers doesn’t help anyone.
Hear from the former chief executive of Vote Leave and co-founder of the TaxPayers’ Alliance about Brexit, the fiscal crisis and forthcoming political battles.
Why Johnson feels he can ignore his right-wing critics. And how he is backed by a dog that isn’t barking: Conservative MPs.
The political logic of the Prime Minister’s choice is solid enough. But we’re past the stage where his Sunday statement can simply be taken on trust.
Chris Bullivant: If free market and social conservatives find common ground, they could be unstoppable
The schism between between Tory Eurosceptics and Europhiles has been overcome; now another divide must be healed.
Rachel Wolf: My top tip for Labour leadership candidates – parties can’t win everywhere, and shouldn’t try
Try to please everyone and you end up pleasing nobody. Even Lisa Nandy, who seems more alert than most of her rivals, has fallen into this trap.
I have lost count as to how many Tories I have recently met who assume that we will be in power for the next ten to fifteen years. That worries me.
Alex Morton: Johnson’s electoral success rests on helping people move from renting to owning their home
Housing played a small role in the 2019 election, but the first piece in a new mini-series notes that home ownership is the key driver of voter behaviour.
Andy Maciver: Johnson must change the Scottish Conservatives’ policy on a second independence referendum
He will be the Prime Minister who will either lose Scotland, or kill nationalism. There is no longer any in-between option.
At the last election strong early poll leads seduced them into shifting resources from marginals into far more hostile territory, with disastrous results.
Sunder Katwala: Childcare, not Kashmir. Neither Narendra Modi nor Imran Khan are candidates in this election.
Treat claims of a communalist election with suspicion. The evidence suggests that ethnic minority voters prioritise domestic issues over foreign policy ones.
There has been no agreement between the two parties. And the whole thrust of our campaign is to colonise the centre ground, not retreat from it.