Forget the polls. Be honest about risk. Understand the English. Use scientists less. Deploy Sunak more. Drop the technical language and work with others.
Hear from the former chief executive of Vote Leave and co-founder of the TaxPayers’ Alliance about Brexit, the fiscal crisis and forthcoming political battles.
Housing played a small role in the 2019 election, but the first piece in a new mini-series notes that home ownership is the key driver of voter behaviour.
At the last election strong early poll leads seduced them into shifting resources from marginals into far more hostile territory, with disastrous results.
Treat claims of a communalist election with suspicion. The evidence suggests that ethnic minority voters prioritise domestic issues over foreign policy ones.