Never mind the polls, watch the target seats (if you can work out which these are)

What will count most on election day is not so much how many votes are cast for each party, but how those votes are distributed across all constituencies.

Retail – and why the Conservatives should turn their focus to how Corbyn would plunder your purse, wallet and savings

May has a campaign for the country. She must complement it, as best she can, with one for you and your family.

May pursues Erdington Man (and Woman)

Instead of trying to work out what the general election result will be, it might be useful to try to work out what the Conservatives think it will be.

Adam Wildman: Having more Conservative women MPs is brilliant. But we now need a “WorkingClass2Win”

Only one per cent of Tory MPs were once manual workers. For a party that considers itself to be the champion of the Just About Managing, this is not good enough.

Election expenses hashtag crusaders should have studied the facts before trying to trash MPs’ reputations

The letter of the law, and a previous case study, cautioned against implying an allegation was equal to guilt. But they ignored it.

No, this is not “the most controlled election campaign ever”. But it is, perhaps, the most dull.

None the less, campaigns are not devised for the entertainment of journalists and websites. They are crafted to win votes. Which this one seems to be doing.

Centralisation and chaos – inside the rush to select Conservative candidates in time for the election

The snap election sparked a frenzied effort to get people in place across the country. The process left some candidates and activists feeling trampled.

May’s Great Patriotic Election is now in full swing

Her strategy of winning over UKIP voters en masse while not losing Remain Tories to the LibDems worked well yesterday. What will Labour voters do on June 8?

Iain Dale: A succession of Party Chairmen should hang their heads in shame for the secrecy over candidate selection

Plus: Diversity sweeps Essex. Forget the Conservative Party – this is May’s campaign. And: Give Anne Jenkin a peerage. But of course: she already has one.

Daniel Downes: Beware of what you wish for – in this case, an election landslide

The message is one of strong and stable leadership. But what does it actually mean?

May’s maids. Watch the Prime Minister’s show-not-tell drive for more women Conservative MPs.

The selections in the two Tory-held seats to date have both been won by women; and there is at least one woman on the shortlist of every such seat yet to select.

Andy Street: Next Thursday, we can make history here in the West Midlands. This is your chance to be part of it.

It’s about leadership; it’s about making a success of Brexit, and it’s about ending that litany of Labour failure.

Rebecca Lowe Coulson: Let’s hope that candidates for the Commons are treated better this time round

If the parties support campaigners appropriately, then there will be good to be gained from this election.

Nicky Morgan: Preparing for the election that has taken all of us by surprise

Our staff do an amazing job whether they are based in London or locally. Their jobs are suddenly on the line in a way they hadn’t expected the day before.

Crosby was in charge of Cameron’s campaign. Will he be the master of May’s?

His great achievement two years ago was to sever the head off the Liberal Democrat snake – and most of the body too. Now he must defang it again.