After exposing the flaws in the Conservative campaign operation, we propose 12 reforms to help to avoid repeating such failings in future.
Activists were asked to trust in a targeting analysis that proved to be based on flawed data and assumptions that were overturned by the manifesto.
The Party apparatus may be in the capital, but it is not connected with the city’s residents. We must reach out and engage.
A change in attitudes and atmosphere at CCHQ is the vital foundation for any lasting and effective reform.
Far from being put off by his angry denunciations of the status quo, many saw it as a sign of a conviction politician who cared passionately.
Many of us were denied access to VoteSource, literature and printing resources – and we all had to wait for ever for CCHQ to ‘approve’ any and every statement printed.
Crowdsourcing our manifesto gave us control of the Council – and saw our parliamentary candidate returned successfully to Westminster with a thumping majority.
The Tory campaign was outgunned by a broad alliance of officially non-partisan groups. But are they all truly independent? And where is their money coming from?
We win when her leadership is combined with a distinct local message.
The Opposition have lots of well-motivated infantry and the digital tools to coordinate them effectively. They could put Corbyn into Downing Street.
The only way to put an end to something like the ‘school cuts’ campaign was to knock it back hard and repeatedly at the start before it gained traction.
We relied on our candidate’s Twitter postings, and believed that nothing was more effective than talking to people on the doorsteps. This may no longer be true.
Sir Mick Davis and David Brownlow will be charged with a review to “further improve” CCHQ and the Conservative campaign machine.
Embracing this crude Marxist fiction has put the Conservative Party at risk of lasting electoral damage, particularly in London.