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Posts Tagged: Campaigning

Bernard Jenkin: Our Party must define its mission with a Statement of Values

A change in attitudes and atmosphere at CCHQ is the vital foundation for any lasting and effective reform.

By Bernard Jenkin MP | 16 July 2017 | 23 comments

Mohammed Abdel-Haq: To win the next election, the Tories need to learn from Corbyn

Far from being put off by his angry denunciations of the status quo, many saw it as a sign of a conviction politician who cared passionately.

By Mohammed Abdel-Haq | 15 July 2017 | 133 comments

Matthew Offord: Enough sychophants. Enough time-servers. Enough of this CCHQ farce. Why I am standing for the Party Board.

Many of us were denied access to VoteSource, literature and printing resources – and we all had to wait for ever for CCHQ to ‘approve’ any and every statement printed.

By Matthew Offord MP | 12 July 2017 | 74 comments

Chris Whitehouse: How we won in the Isle of Wight

Crowdsourcing our manifesto gave us control of the Council – and saw our parliamentary candidate returned successfully to Westminster with a thumping majority.

By Chris Whitehouse | 12 July 2017 | 12 comments

The “red tide” of third-party campaigns raises worrying questions about political funding

The Tory campaign was outgunned by a broad alliance of officially non-partisan groups. But are they all truly independent? And where is their money coming from?

By Mark Wallace | 7 July 2017 | 130 comments

Andrew Snowden: Thank you, Theresa – more than 500 new councillors have reason to be grateful to her

We win when her leadership is combined with a distinct local message.

By Andrew Snowden | 4 July 2017 | 10 comments

Simon Marcus: The Conservatives need a grassroots army to match Labour’s

The Opposition have lots of well-motivated infantry and the digital tools to coordinate them effectively. They could put Corbyn into Downing Street.

By Simon Marcus | 3 July 2017 | 92 comments

Nicky Morgan: We need less focus on the Prime Minister and more on the whole Conservative team

The only way to put an end to something like the ‘school cuts’ campaign was to knock it back hard and repeatedly at the start before it gained traction.

By Nicky Morgan MP | 3 July 2017 | 80 comments

Adrian Mason: Election reflections. We must embrace new technology – or we will be left behind.

We relied on our candidate’s Twitter postings, and believed that nothing was more effective than talking to people on the doorsteps. This may no longer be true.

By Cllr Adrian Mason | 2 July 2017 | 23 comments

Exclusive: McLoughlin appoints Chief Executive and Vice Chairman for Campaigning at CCHQ

Sir Mick Davis and David Brownlow will be charged with a review to “further improve” CCHQ and the Conservative campaign machine.

By Mark Wallace | 27 June 2017 | 57 comments

Andrew Kennedy: County or city-wide Association groupings with experienced agents in charge. My plan to salvage the voluntary party.

The Party has collectively failed to modernise its campaigning, with the result that we saw on June 8. This needs radical reform if it is not to collapse completely.

By Andrew Kennedy | 21 June 2017 | 33 comments

42 per cent and no majority. 1) What does the Party do next?

Lord Ashcroft’s research suggests where the party performed poorly or badly on June 8: among women, younger voters and Remain supporters.

By Paul Goodman | 19 June 2017 | 104 comments

Nicky Morgan: The choice before us as the Queen’s Speech looms. Adapt to our new circumstances – or hand power to the far left

CCHQ and the Policy Board need to take a long hard look at our recent campaign, and work out what we can rapidly learn from it in terms of techniques and messages.

By Nicky Morgan MP | 19 June 2017 | 72 comments

Hamish McFall: Tellers’ work wasted. Invaded privacy. Computers that spewed gibberish. How CCHQ bungled this election campaign.

The Conservative Party will never be able to command an overall majority again if it doesn’t stop treating its grassroots like dirt.

By Hamish McFall | 16 June 2017 | 115 comments

Michelle Lowe: Social care. May ducking TV debates. Fox hunting. What sank our candidacies in the West Midlands.

We also suffered from CCHQ’s campaigning techniques. Only 50 per cent of our targets we planning to back us. We were knocking up Corbynites.

By Michelle Lowe | 13 June 2017 | 88 comments

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