We must not repeat the mistakes of 2017 in trying to fatten the digital pig on market day.
Posts Tagged: campaign
Soutiam Goodarzi: The Conservative Party must up its game online – where its attacks on Labour aren’t working
Stop playing the Left’s game of taking offence and accusing people of -isms and -phobias. Instead, show some character and discuss real issues.
Losing 150,000 members, and the money that comes with them, has knock-on effects for the Opposition and for the Conservative Party.
Our democracy is poorly served by widespread ignorance about campaign technology, and the fact glamorous alarmism wins more headlines than grubby reality.
The Conservative campaign machine has upped its game – but the loss of activists’ trust in the central Party is taking time to repair
Some local campaigns printed off full duplicates of their canvassing data, in case CCHQ repeated last year’s trick of selectively turning off VoteSource.
It’s understandable to seek out any hints of better news – but there is no benefit in getting overly optimistic too early.
J P Floru: People only moan about the use of Facebook data when it is used by campaigns they dislike
If Hillary and Remain had won, using the same methods, would anyone at the Guardian or the BBC have cared a bean about Cambridge Analytica’s behaviour?
Priti Patel: Priorities for the new Party Chairman. Let’s democratise, decentralise, cut membership fees – and open up candidate selection.
We must value the expertise and hard work of grassroots Party members far more. They hold the key to our future.
The Times tips him to be put in charge of reforming the campaign machine, but he’d be perfectly suited to implement ConservativeHome’s proposed outreach programme.
ConservativeHome’s proposals for Party reform, to avoid a repeat of the miserable snap election result.
After exposing the flaws in the Conservative campaign operation, we propose 12 reforms to help to avoid repeating such failings in future.
Activists were asked to trust in a targeting analysis that proved to be based on flawed data and assumptions that were overturned by the manifesto.
Errors in policy, personality and strategy will rightly be discussed. But our Party must no longer ignore the failings at CCHQ.
Continuing our ConservativeHome series on the key contests in each region or nation.