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Posts Tagged: campaign

WATCH: “Break the deadlock and get Parliament working again” – Johnson’s eve of poll video

“You can vote for Corbyn or the Lib Dems, or you can elect a Parliament that gets stuff done. That’s the future I want for Britain.”

11 December 2019 | 12 comments

Five videos that show how much the Conservatives’ online campaign has improved

Rumours that CCHQ was saving cash to go big on digital advertising in the last week of the campaign appear to be true.

By Mark Wallace | 10 December 2019 | 88 comments

How well is the Conservative campaign machine running this time round?

There are some signs of improvement, and some continued problems. Share your experience with us to inform our analysis.

By Mark Wallace | 3 December 2019 | 205 comments

Lord Ashcroft: My perspective on the US and UK elections

And how we reached what seems like an unusually grim and shambolic time in national life.

By Lord Ashcroft | 27 November 2019 | 86 comments

The Conservatives are targeting ads and gathering data. Good.

We must not repeat the mistakes of 2017 in trying to fatten the digital pig on market day.

By Mark Wallace | 30 July 2019 | 83 comments

Soutiam Goodarzi: The Conservative Party must up its game online – where its attacks on Labour aren’t working

Stop playing the Left’s game of taking offence and accusing people of -isms and -phobias. Instead, show some character and discuss real issues.

By Soutiam Goodarzi | 7 February 2019 | 31 comments

Five crucial implications of Labour’s membership decline

Losing 150,000 members, and the money that comes with them, has knock-on effects for the Opposition and for the Conservative Party.

By Mark Wallace | 5 February 2019 | 45 comments

James Frayne: Less affluent, small-c conservatives in Labour-held seats are the key targets for Tory campaigning

By contrast, the potential audience for a reboot of Cameronism is small and far harder to reach.

By James Frayne | 13 November 2018 | 42 comments

There’s a serious discussion to have about data and electoral law, but it is yet to take place.

Our democracy is poorly served by widespread ignorance about campaign technology, and the fact glamorous alarmism wins more headlines than grubby reality.

By Mark Wallace | 10 November 2018 | 32 comments

The Conservative campaign machine has upped its game – but the loss of activists’ trust in the central Party is taking time to repair

Some local campaigns printed off full duplicates of their canvassing data, in case CCHQ repeated last year’s trick of selectively turning off VoteSource.

By Mark Wallace | 8 May 2018 | 34 comments

Mildly-less-bad polling in London is a threat to Tory expectation management

It’s understandable to seek out any hints of better news – but there is no benefit in getting overly optimistic too early.

By Mark Wallace | 26 April 2018 | 54 comments

J P Floru: People only moan about the use of Facebook data when it is used by campaigns they dislike

If Hillary and Remain had won, using the same methods, would anyone at the Guardian or the BBC have cared a bean about Cambridge Analytica’s behaviour?

By JP Floru | 22 March 2018 | 117 comments

Priti Patel: Priorities for the new Party Chairman. Let’s democratise, decentralise, cut membership fees – and open up candidate selection.

We must value the expertise and hard work of grassroots Party members far more. They hold the key to our future.

By Priti Patel MP | 9 January 2018 | 69 comments

CCHQ looks to bring Elliott inside the tent – but in what capacity?

The Times tips him to be put in charge of reforming the campaign machine, but he’d be perfectly suited to implement ConservativeHome’s proposed outreach programme.

By Mark Wallace | 26 October 2017 | 82 comments

Twelve tests for the Pickles/Brady Conservative Party review

ConservativeHome’s proposals for Party reform, to avoid a repeat of the miserable snap election result.

By Mark Wallace | 21 September 2017 | 50 comments

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