That doesn’t mean they are all suddenly hardcore Tories. For many we were the least-worst option. But we have an opportunity to win their trust.
A new Conservative Government will need to transform the economy. It remains to be seen whether this be done with a majority based on northern, post-industrial Britain.
Our survey of the electoral battlefield kicks off with the East Midlands, where Labour and the Tories go head-to-head with minimal interference from smaller parties.
The seats that might back a No Deal offer for cultural reasons might well balk at it for economic ones.
Amidst the gathering leadership election debate, there is a lack of focus on who such voters are and where they live.
Ashfield, Bolsover, Colne Valley, Leeds North West, Portsmouth South, Sefton Central, and Wrexham are seeking would-be MPs.
Her bid to woo Labour Commons votes for a Brexit deal is part of a wider gambit.
They include both the working class vote being up for grabs…and the Party adapting to the changing nature of modern Britain.
Continuing our series, this week we look at the solid Conservative performance in the East Midlands.
UKIP look set to hand Labour a string of critical marginals in the close-fought two way battle for this region.