Activists were asked to trust in a targeting analysis that proved to be based on flawed data and assumptions that were overturned by the manifesto.
Posts Tagged: 40/40 seats
The Tory general election campaign was far too cautious. We need to become an irreverent, confident and bullish force.
The computers that crashed. And the campaign that didn’t. The story of the Tory stealth operation that outwitted Labour last month
The first full analysis of how the 2015 election was won. The Party’s efforts were driven by an innovative approach to target seats. So what worked and what didn’t?
Non-target candidates are instructed to leave their seats and campaign in the 40/40 – even on polling day
It’s a further development in the use of candidates as ground-troops in the battlegrounds.
Our latest battleground profile explores the West Midlands, where Labour and the Tories are locked in something close to a high-stakes, traditional, two-party fight.
The fourth in our series investigates the East of England, where the minor parties are making their presence felt in a traditional Tory-Labour front.
The third piece in our series examines the four-way battle for the hearts and minds of voters in Wales.
The second piece in our series explores the intense struggles across the South West of England.
Out of date? Inaccurate? Or a sign of limited ambition? What does the “non-target” seats list really mean?
Looking at the list in more detail raises more questions about its veracity, and what if any light it sheds on the Conservative strategy.
It’s a mistake which is unlikely to improve relations between candidates and the centre.
CCHQ is not giving up on the prospect of snatching seats off Labour and LibDems, though there is a fly in the ointment…
Hundreds of seats are yet to select, and there are claims of deliberate delays.
By Mark WallaceFollow Mark on Twitter. In October, CCHQ announced that it was launching a 40/40 strategy aimed at winning the next… Read more »
By Paul GoodmanFollow Paul on Twitter. Grant Shapps tweeted the news roughly 15 minutes ago. It isn't up on the… Read more »