We need to overcome the impression that we have a tendency to bean count rather than take into account the wild differences that exist between individuals, families and communities.
We cannot afford to run a core vote strategy of our own. But with a broad appeal we have the opportunity to hold onto wavering Tory voters, and attract new ones.
The recent successes of centre-right parties in Norway, Australia and Germany show this is our chance to make this the era of liberation conservatism; that is a Conservative agenda that sets people free.
I know from my experience as an Energy Minister that the cost of building the new infrastructure will rise – so the Labour leader’s plan would actually push up bills!