Lord AshcroftBy Lord Ashcroft KCMG PC

Whatever David Cameron said
today was going to displease somebody. For those who want to leave the EU
tomorrow he could never go far enough; for those who want to stay at any cost,
including his coalition partners, any suggestion that the British people might
be allowed to decide for themselves would be a dangerous manoeuvre.

Given the constraints, I think
the PM has hit on a pretty reasonable plan. A Conservative government will legislate
immediately after the next election for a referendum. It will negotiate for a
new settlement with the EU, and the people will give their verdict in the first
half of the parliament.

Some will ask why they should
believe this promise when Cameron’s previous referendum commitment failed to
materialise – as though he has the majority in parliament he needs to legislate
now. Others will say that threatening to leave will hardly make our EU partners
more amenable to Britain – as though saying we will remain a member come what
may would give them any reason to take our demands seriously.

The Conservative Party’s new
policy on Europe, then, makes the best of the available possibilities. But
whether you agree with that or not, the fact remains that it is the
Conservative Party’s policy. It will be in the manifesto. The only question is
whether we will get a chance to implement it – and that depends on whether we
get a majority at the next election. And that depends on how voters think we
are doing on the economy, jobs, public services, welfare, crime, immigration:
whether we are on their side and understand their priorities. It is time for
Tory Eurosceptics to declare victory and talk about something else.

As I found in my research
published last month, Europe is not much of a priority even for those who say
they might vote UKIP; the EU is just one of the (many) things they are cross
about. For that reason, we should not necessarily expect a big fall in the UKIP
vote as a result of The Speech. I still expect Nigel Farage’s party to do well
in the European elections, as people take an early opportunity to cast what
they regard as a cost-free vote against Brussels, register their mid-term
disgruntlement, and remind the Tories of their promise.

For most voters, including
those who will need to vote Conservative for the first time if we are to have
any hope of a majority, Europe barely registers on their list of concerns. The principal
benefit of our referendum policy is not that it gives our campaign a headline;
it is that it allows us to put the issue to rest and move the conversation on
to what the voters want to discuss. Europe is important and we have a clear
view about it. That does not mean we should allow it to top our agenda, or look
as though it does. Few things would please Ed Miliband more.

Tories must remember that we
can only get what we want once we win an election. The more we talk about
changing our relationship with Europe, the less likely it is to happen.

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