The plausible future pathway of Downing Street’s new Communications Director is that he will sweat blood to keep his boss’s battered ship afloat for a couple of years – successfully or unsuccessfully – before she is replaced by a new Conservative leader who will bring in his or her own team.

The significance of Gibb’s appointment, therefore, is neither that he is a dedicated Tory (though he is); nor that he has worked with impartiality as Head of BBC Westminster (which he has); nor even that he is ferociously able (though he is that, too).  Rather, it is that the man who crafted so many explosive bullets for Andrew Neil to fire was on an upward trajectory at the corporation.

Sure, Nick Gibb’s brother – for it is he – will never starve.  But he has consciously turned his back on his BBC career to clamber aboard what many are laughing off as a doomed vessel.  And for no other credible reason than that he believes it is his duty to the country to do so.  We apologise if this strikes too Blimpish a note for some of our readers.

That the post was able to attract interest not only from Gibb but other talented people is a sign of the horror that many feel at the possibility of the anti-semities, liars, Venezualan enthuasists, hatemongers and economic knuckledraggers who now set the pace in the Labour Party trolling the whole country in government.

The Conservative Party may not win the next election, whenever it takes place, but the wider movement has grasped what is at stake. Gibb’s appointment is a sign that the conservative family is up for the fight.