Culwick KevinKevin Culwick is Director of Lord Ashcroft
This is a summary of the presentation he gave to ConHome's Victory 2015 Conference on 9th March.

Last year Lord Ashcroft
published Degrees of
, the biggest ever survey
among ethnic minority voters about politics in general and the Conservative
Party in particular. At the ConHome Victory 2015 conference I highlighted some
of the findings in my introduction to the session optimistically titled ‘How To
Win Among Ethnic Minorities’.

The research found that 45%
of black voters, 35% of Muslims, 26% of Sikhs and 19% of Hindus said they would
never vote Conservative. It also identified the views about the party that
tended to accompany this answer – the main barriers between ethnic minority
voters and the idea of voting Tory.

The view that the
Conservatives do not stand for fairness was the single most important factor
for Hindu and Sikh voters who would not vote for the party. This is the
familiar brand problem, with which we have become wearily familiar, of the
Tories seeming to be for the better off not ordinary people. However, more than
half of ethnic minority voters also felt that Conservative policies had shown
they were hostile to people from different ethnic and religious backgrounds. People
felt their communities had lost out disproportionately as a result of Tory
policies, and even if this hadn’t been the party’s intention, it didn’t seem to
mind very much that it was the result.

Conservatives like to talk
about the values they have in common with ethnic minority communities.
Unfortunately many people in these communities see things rather differently. As
far as they are concerned Conservative  values are not to do with family, faith, community,
enterprise and thrift so much as selfish individualism. Similarly, Tories have
good reason to think of themselves as the party for people who want to get on
in life. But minority voters often argue that for their families, getting on in
life wasn’t just a matter of hard work and ambition. Discrimination needed to
be overcome first, and this sometimes meant legislation. On this score, they
believe Labour deserve the credit.

The idea that Conservative
politicians, and even Conservative voters, “probably look down on people from
different ethnic and religious backgrounds” was a powerful factor for many.
This goes back decades to the time of their parents’ or grandparents’ arrival
in Britain. As they recall it, the Conservatives gave the impression of being
none too keen on their being here, and for many this impression has persisted,
reinforced over time by what Tories would regard as isolated and
unrepresentative incidents: from Enoch Powell’s speech, the reaction to John
Taylor’s candidacy in Cheltenham, or the failed Stephen Lawrence investigation,
to unpleasant remarks by obscure local councillors.

With this in mind, it is
important to note that for most minority voters “multiculturalism” is simply
the technical term for their presence in Britain, and unequivocally a good
thing. Arguments about things like integration or faith schools – however
thoughtful – will be heard as hostile if, by using a particular word, they seem
to question the very idea of a society that includes minorities. For these
voters, criticism of multiculturalism sounds like implied criticism of them.

The perception that the
Conservative Party “does not seem to have any members or spokesman from
different ethnic or religious backgrounds” is very widespread, though
increasingly refutable. When they do come across a prominent Conservative from
their own ethnic or religious background, however, their reaction is usually
not that the party must be more open to people like them than they had
realised, but that the party wants them to think it is. The research found that
this was particularly true for black voters. Told that there were some black
Conservative MPs (which most did not know), their reaction was that if they had
become Tories they must be doing very well for themselves.

There is hope, however. Most
agreed that the Conservatives “used to be hostile or indifferent to people from
different ethnic and religious backgrounds, but the party is changing for the
better”. And while the attitudes I have described are common, they are not
universal. Younger minority voters were more open to the Tories than older
generations, and those employed in the private sector more so than others;
Hindus and Sikhs working in the private sector were among the least likely of
all voters in the research to say they would never vote Tory. In fact compared
to white public sector atheists they will be a very fruitful target indeed.

> For
full details of this research go to, where you can also
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