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Screen shot 2010-03-17 at 08.21.10 The ASA has banned two press adverts that used nursery rhymes to scare people about the effects of climate change. Click on the poster on the right to enlarge one of the two offending examples.

The adverts issued by Ed Miliband's Department of Energy and Climate Change were found to have exaggerated the likelihood of extreme weather events, moving beyond the mainstream scientific consensus.

The BBC reports:

"One of the banned adverts read: "Rub a dub, three men in a tub, a necessary course of action due to flash flooding caused by climate change." And a second said Jack and Jill could not fetch a pail of water because extreme weather due to climate change had caused a drought. The ASA upheld complaints against these two advertisements, saying a claim that "extreme weather events would become more frequent and intense" should have been phrased more tentatively."

Tim Montgomerie

27 comments for: Ed Miliband rebuked by Advertising Standards Authority for exaggerating risks of climate change

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