The Labour MP for Bristol East, Kerry McCarthy, is her party's so-called "Twitter Tsar" and is the subject of a web-based campaign to unseat her, KerryOut, organised by Tory Bear and others.

She is facing a strong challenge in the seat from Conservative candidate Adeela Shafi, and she now appears to be reinforcing her electoral vulnerability: Ms McCarthy chose to don a life jacket for the posed photograph posted on her Facebook re-election page…

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1.45pm update: Someone finally spotted the gaffe…

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Jonathan Isaby

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