If politicians will create a big, interventionist state, then voters will expect them to manage it on a full-time basis.
And there are other policies she could pursue. More nurseries in primary schools. Tougher school discipline. Longer sentences for child abuse.
Everyone needs to be prepared for the hugely difficult times that we now face.
May and Hammond are right to prioritise the working class, but an attack on small traders and self-starters is only going to alienate them – and many more besides.
From business rates to car insurance, errors are being made.
It’s comforting for leaders to imagine that they can either have a direct line to voters or that they can let their actions speak for themselves – but it’s a fallacy.
James Frayne: After Copeland, May should plan to cull posh southern Ministers – and promote northerners
Voters in seats outside London and the South-East need to be forced to think about the Tories in a different way.
Ministers and their advisers can actually focus on their executive function, rather than incessant communication and rebuttal.
James Frayne: The public aren’t political geeks, but Blair is wrong to say they weren’t informed on the EU
We were lectured by most of the leading politicians of the day, huge numbers of economists and businesspeople, and the leader of the Free World.
James Frayne: An armed forces visit. A trip to a new expanded port. How to make the best of Trump’s visit
The only way to make it will be to hold a small number of made-for-TV events that help tell a story that voters in provincial England will respond to.
James Frayne: The question to ask before introducing any new policy – “Would I want this for my own family?”
Too often people in Westminster choose one thing for the public and another for their own loved ones.
It’s often been overrated, but its pre-war golden age bears striking similarities to Putin’s approach today.
The issue is a case study in where power lies in this country.
James Frayne: First, they encourage us to switch to diesel. And now they want to charge us for it. What planet are these politicians on?
You can’t encourage people to take what are described as virtuous acts, only to punish them later financially.
This is probably a conversation that needs to take place between political staff on either side of the Atlantic.