James Frayne: An election is coming. Here are the messages – beyond Brexit – that the Conservatives need to win it.
The 2017 election contains a series of lessons, assuming that anyone is looking for them.
The NHS, the environment, childcare: the creative energies of Team Johnson must be poured into new policies for these.
In the absence of counter-arguments, we can’t really be sure what the public thinks about state action on unhealthy lifestyles.
MPs and activists should be asking themselves a big question: what is it that made him popular in the first place?
Plus a sixth, less formal, question: are they ridiculous?
No one has a prayer of bringing voters back to the Party if they don’t get on their knees and beg for forgiveness from the electorate.
There are clearly dangers in accepting the terms set out by green activists – who essentially argue that we can only protect the environment by slowing growth.
It is mistaken to believe that the British people are collectively optimistic, happy-go-lucky, and modernity-obsessed – and on the same wavelength as those that are.
Everyone likes the sound of it – so long as they believe it is going to deliver their preferred outcome. Already Tory poll ratings are visibly on the slide.
Change UK are not the problem for the Conservatives. Rather, it is their own change narrative is ultimately weak.
It’s hard to see how the Conservatives can sustain their electoral position by U-turning on Brexit. Its core vote will surely completely collapse.
If it is framed through the prism of tolerance and anti-bullying, most people support it. But there are still political pitfalls.
The long and short of it is: it ought to damage Labour more, but there are dangers for the Tories none the less.
Few actually agree with him, but a surprising number say they admire his decisiveness and strength.
Last week’s Question Time audience in Derby delivered a warning shot when they cheered the prospect of No Deal.